Fluffytek and the Comfy Bear Zone
My 2 year old daughter has a computer game called “Jump Ahead Baby” which is one of those frightful educational exercises that teaches you to read, count, use the mouse, develop the shooting reflexes of a professional Counterskrike gamer etc.
A cute brown female teddy bear character guides you through the game, singing in a high pitched stuck-up English accent, telling you what you need to do. One of the exercises is to dress the teddy bear, to make her feel happy. She sings “If you help me pick the right clothes, I’ll be a comfy bear!” Our daughter is utterly obsessed with the game, and worships her big brother’s teddy, which closely resembles the nauseating little bear in the game.
After three kids and this game, it is firmly entrenched in our psyche. We go to sleep humming the annoying little tune, and dreaming of dressing little teddies in pretty pink outfits, slinky pyjamas and black PVC dominatrix costumes. No, no. Before you report us to the authorities, no PVC fetish gear is ACTUALLY in the game yet (Market niche anyone?), and the game is entirely “Comfy bear” for the little ones.
Why am I spending so long on this irrelevant drivel ?
Well, the “comfy bear” feeling is essential to what we do. Like the game, it is very important to Rich that he makes potential models, clients, and most importantly, me, feel comfy bear with the type of images we do. Safe, secure, pretty, soft, fluffy, feminine, beautiful. The very essence of Fluffytek itself.
We registered the domain name Fluffytek.com some eleven years ago when we set up our computer software company (which has nothing to do with fluffies incidentally). Rich was the very manifestation of the computer geek at the time – a brilliant software engineer who spent every waking moment on the computer (alas he still does) to the exclusion of all else, including me. I used to say that the computer was his “Other woman”, his floosie and his fluffy. I even named our first company after this. We both instinctively felt that “Fluffytek” would be the name for the sister company, so we registered the domain name all those years ago. It wasn’t until last year, when he returned to the photography, that we finally realised what the name “Fluffytek” was destined to be for. So this is why “Fluffytek” has its name. And this is why we operate in the comfy bear zone of ourselves, our clients and our models.
This doesn’t mean that we aren’t going to do anything “Edgy or controversial” and it doesn’t mean that the style of what we do isn’t going to grow and change. But it does mean that we will be pacing our evolution, thus protecting the personal comfy bear zone of Rich’s fluffies, including me.
Right, I’m off to browse black PVC Dominatrix outfits on Ebay. In the meantime, here is the lovely, sensual, and soft Claire Louisa from a recent shoot. The essence of comfy bear.
A cute brown female teddy bear character guides you through the game, singing in a high pitched stuck-up English accent, telling you what you need to do. One of the exercises is to dress the teddy bear, to make her feel happy. She sings “If you help me pick the right clothes, I’ll be a comfy bear!” Our daughter is utterly obsessed with the game, and worships her big brother’s teddy, which closely resembles the nauseating little bear in the game.
After three kids and this game, it is firmly entrenched in our psyche. We go to sleep humming the annoying little tune, and dreaming of dressing little teddies in pretty pink outfits, slinky pyjamas and black PVC dominatrix costumes. No, no. Before you report us to the authorities, no PVC fetish gear is ACTUALLY in the game yet (Market niche anyone?), and the game is entirely “Comfy bear” for the little ones.
Why am I spending so long on this irrelevant drivel ?
Well, the “comfy bear” feeling is essential to what we do. Like the game, it is very important to Rich that he makes potential models, clients, and most importantly, me, feel comfy bear with the type of images we do. Safe, secure, pretty, soft, fluffy, feminine, beautiful. The very essence of Fluffytek itself.
We registered the domain name Fluffytek.com some eleven years ago when we set up our computer software company (which has nothing to do with fluffies incidentally). Rich was the very manifestation of the computer geek at the time – a brilliant software engineer who spent every waking moment on the computer (alas he still does) to the exclusion of all else, including me. I used to say that the computer was his “Other woman”, his floosie and his fluffy. I even named our first company after this. We both instinctively felt that “Fluffytek” would be the name for the sister company, so we registered the domain name all those years ago. It wasn’t until last year, when he returned to the photography, that we finally realised what the name “Fluffytek” was destined to be for. So this is why “Fluffytek” has its name. And this is why we operate in the comfy bear zone of ourselves, our clients and our models.
This doesn’t mean that we aren’t going to do anything “Edgy or controversial” and it doesn’t mean that the style of what we do isn’t going to grow and change. But it does mean that we will be pacing our evolution, thus protecting the personal comfy bear zone of Rich’s fluffies, including me.
Right, I’m off to browse black PVC Dominatrix outfits on Ebay. In the meantime, here is the lovely, sensual, and soft Claire Louisa from a recent shoot. The essence of comfy bear.
posted by Lin at 6:25 PM
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