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Sunday, June 24, 2007

Pimp Your Art!

It’s been a week to remember in the UK Art world.
More money has changed hands than ever before. A painting of Waterloo Bridge by Claude Monet sold for £17.9m ($36m USD), which was more than twice than expected. Matisse’s "Danseuse dans le fauteuil" sold this week for £11m ($22m). George Michael (famous UK pop star) is trying to buy Damien Hirst’s diamond encrusted skull “For the Love of God” for £50m ($100m).

London is fast becoming the art capital of the world.

Welcome to New Capitalism.
In the UK, because of the beneficial tax regime for rich non-domiciles, the super-rich are moving to London in droves, and indeed, most of them pay less tax than the average cleaner on minimum wage. The UK is now Richistan. This means that our new super-rich inhabitants have millions free to spend, and spend it they do, mainly on property and Art, both of which have always been seen as good long-term investments, now even more so.

So it’s definitely a good time to be an artist or photographer, because everyone is looking for the “next big thing”, the undiscovered genius. There’s a lot of dosh floating around out there folks. Now is the time to seriously consider strutting your funky stuff. Doesn’t matter if you are a painter, photographer, sculptor or you make highly collectible knitted voodoo dolls, you have to Pimp Your Art with a capital “P”.

Go for it! Find your inner marketing- guru and seize any opportunities you can find. Up those Google rankings like never before ! (Yes, yes, O.K. I admit it, I was wrong about Google, O.K.? For a moment I forgot my “inner new capitalist”, but I’m much better now thank you)
If you can, really push to get a gallery exhibition. You never know who may be watching. You might get a rich private collector buy up your entire exhibition in the name of “long term capital investment”.

And if you think I’m talking total nonsense and that no-one will ever do that, think again. Charles Saatchi has just bought out a undiscovered young photographer’s entire graduation show, for the purposes of sound-financial investment and making humungous profits. James Howard, a student at the Royal Academy school, was doing a small graduation exhibition of his digital prints, each one a collage of photographic images, and Saatchi took a fancy to his work and bought the whole lot. Not for very much money admittedly, but the young artist’s work is now worth many times as much as the original purchase price, and young James is going to be a very rich young man...

Who knows ? It might be you next.



The lovely Lilmummy, a couple of weeks ago.

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