The Next Level
What exactly IS this mysterious “Next Level”?
Is this some mysterious trendy photographer jargon that I’m missing? It sure sounds cool and arty.
Are these articles referring to a complete reorientation of a photographer’s style and change of direction ?
Does “the next level” mean when a photographer wants to have a good clear-out of old images, and only post his best work in future ?
Is it an excuse to upgrade your equipment and buy a new whizzy camera perhaps ?
(Rich has been dreaming about the Hasselblad again. You can tell, can’t you?!)
Or is it just bullshit-speak because the photographer is bored and dissatisfied with his quality of photography generally?
I am wondering how on earth you assess your current level anyway.
Is it defined by the equipment you use or the quality of images you produce ? And how do you judge “quality”?
Assessing your current level is by its very nature an entirely subjective experience. Are you really the best judge of your own work? For example, I can find your image really breathtakingly beautiful, and you can find it completely substandard and lacking in lighting, skill and direction. Doesn’t mean the image is any less beautiful, or that you aren’t amazingly talented, but it does tell me you should stop thinking that the general public can’t judge your work properly, and that you should take the time to pause and smell the roses, and just try to appreciate the perfectionism that others see in your “less than perfect” picture.
I guess what I’m wondering is if any photographer, or artist come to think of it, will ever be happy with their work? Sure they might be occasionally happy with a particular photograph, but what are the chances that this state of contentment with their quality of work will be sustained for a week, let alone for a month ?
There are literally hundreds of articles on the internet about taking your photography to the next level. I actually took the time to read about twenty of them before I decided they were mostly technical rubbish with a catchy title. Many articles warn against “jumping too quickly” to the next level, resulting in wasted time and money. Many advise going back to basics, rather than try and shoot something which you won’t be good at. To me this is total bullshit. Yes, the basics are always important. But how the hell are you ever going to evolve your photographic skill if you are overly self-critical and you never TRY? There’s a big difference about talking about the “next level” and actually enacting change.
In the business world, taking your business to the next level is marketing-speak for “How do you get big?” I’ve read plenty of articles about this too. This is really about making someone love your product so much that they can’t resist having it. Apparently you have to stop seeing yourself as a victim and blaming others for your lack of success. You have to assume 100% responsibility for your product. You must have an audacious vision, develop strategic alliances, and be prepared to ditch activities and processes that don’t support your growth.
This is just highly contagious marketing-speak for being obsessive about your work. If you work incredibly hard at something, and you love what you do, then you are almost certainly going to get better at it, and the quality of the results you produce will improve. If you are passionate about your work, it shows, and other’s will love your product (photograph) too.
Serious photographers are perfectionists by nature. I’ve never met one who isn’t living and breathing their work, to the extent that it sucks them in and absorbs every fibre of their creative being. And if your work is nekkid chix, well, small wonder that your spouses get fed up with it sometimes. Just how long can a photographer spend looking at a pair of breasts ? The spouse can never be 100% sure that the photographer really is obsessed with perfecting that image of those humungous boobies, or totally obsessed with the humungous boobies themselves. I guess it’s a matter of trust (*Sigh *)
But I digress.
After all this reading, I’m really none the wiser. I have concluded that this much talked-about “next level” is merely a photographic utopia that will never exist except in the mind. There will always be a “next level” to strive for. And when you finally do run out of levels to reach, and you are completely happy that you have reached the absolute pinnacle of photographic perfection, well, I guess your task in this world is complete, my friend, and your purpose in life is done.

Lynx, talking of perfection.






