Persistence and Resistance
Because I am a finance director (by day), I read a large number of business blogs. In particular, I am a huge fan of Seth Godin, probably the world’s best marketing blogger. If you ever hope to make any decent income at all from this strange vocation that we call "photography" then do make sure that you check him out ASAP. I swear to you that that reading his books will change the way you think about marketing and selling your work. His sound business advice applies equally well regardless of your chosen profession - yep, including and especially your photographic career.
In his new book Linchpin, Seth makes an extremely persuasive argument that our attitude to our work and whether or not we make a go of our business project depends on how well we can resist our amygdala.

The amygdala is a lizard shaped piece of your brain, located near the brain stem. It determines your feelings of fear, depression, rage and even your sex drive. When you feel threatened or scared of failure, when you hear that nagging voice in the back of your head telling you that you will never be a truly successful photographer (because there are too many others doing-the-same-thing-but-better and so there's no point in trying) or when you feel despondent or down and keep putting off finishing your potential new book/DVD/web site, when you keep delaying submitting your photographs to magazines or shows because you think you'll never get anywhere, then that’s your amygdala talking. As Seth says, “the lizard hates change and achievement and risk.....so it rises up in rage and fear and shuts you down.”
And so your amygdala resists, so much so that you find excuses for not pushing forward your project. You prevaricate, you feel blue, you doubt that your ideas will ever work and as a result you stall and nothing ever gets done. But as Seth says, if you want to achieve your goal, if you want to push forward and make your plans reality, if you want to be truly successful, then you have to fight and defeat your lizard! How do you do this? By recognising that what is stopping you finishing the project-of-your-dreams is merely your amydgala at work. You must stop finding excuses, quash your self-doubts, push aside your fears and your dawdling and realise that your photography is more important than your insecurities. Willpower is your only solution when faced with the mighty lizard. Push, push, push through your blocks. Ignore the distractions of your mind and just keep on going until your work is finished.
And when you have fought your lizard and won, when you have finally finished your book or launched your new photography business or submitted your photographs for publication, only then will you have vanquished your demons, only then can you sit back proudly and say, “I did it. I really did it!”
And that’s what makes a truly successful photographer rather than a mediocre one.
Right, time to go slay my lizard! See you all at the weekend....
Labels: Book Review







