An Overdose Of Ice-cream
It turns out that Rich’s disillusionment with studio nudes didn’t happen until he joined Deviant Art. Do you remember back to the Scott Church workshop where he walked in and was horrified to discover that everyone else looked exactly the same as him? Well DA had a similar effect on him. Of course he was well aware that his style of fine art studio photography wasn’t unique by any means, but he really didn’t realise just how very common it had become in the last couple of years. Finding hundreds of photographers shooting images with incredibly similar composition and lighting was a profoundly dispiriting experience.
Ansel Adams once said that you’re not a photographer until you’ve made 10,000 negatives. In Ansel’s time this would have taken twenty years to shoot and develop. Nowadays many photographers achieve that in less than six months. There are literally millions of “fine art photographers” out there. Digital photography has now become so cheap, automatic cameras are so easy to use and the quality has become so high that photographic art is now within reach of the common man. Up until now I had always applauded the digital revolution and I argued passionately for the new digital democracy which meant that anyone could have a go at art, even complete beginners like me if I felt like it. I loved looking at the millions of cool fine art images online. I felt that the genre was infinite and that there was room for everyone. Yes indeedy, I was the champion of the millions of wannabe fine art photographers…until now, until it hurt the one photographer I really care about.
Call me naïve but the scale of the problem simply didn’t hit me until very recently. In my selfish desire for more, more, more fantastic nude photos, I didn’t really stop to think just what effect it would have on long established photographers who had made their lives from creating art. I just didn’t realise how the sheer glut of images would weigh down the spirit and suck the artist’s soul dry. No photographer wants to be a pack animal. Each budding artist wants to create something personal and unique, but how is that possible in this modern saturated digital photographic world?
Now there are those amongst you who will say, “Don’t worry about volume. Good images will stand out from the dross.” But wait a minute. Let’s say there are about a million wannabe fine art photographers at any one time (a very conservative estimate by today’s standards.) Even if half of those million fine art photographers have the technical expertise, the passion and the creative vision to produce reasonably good artistic photographs, then you suddenly have half a million reasonably good photographers on the scene, all jostling to pimp their art, all greedy to be noticed. How does Rich (or any photographer) fight back the torrent of ever-improving images? How does he make his work stand out from the 499,999 others? It simply isn’t enough any more to say that the cream will always rise to the top. Technology has resulted in a global dairy overdose, and I can honestly say that in this house we’re beginning to suffer from a very strong lactose intolerance.
Finding out that you’re not remotely unique, that despite your best efforts you’re still the same as thousands of others, has been a real wake up call for a developing photographer like Rich. I would desperately love it if he would keep shooting studio nudes, and it may be that he decides to do so, but I also realise that he may need to tread a new path. He needs to find his own style, his own new flavour of ice-cream so to speak. Discovering a new take on the thousands of flavours already out there isn’t as easy as going out and buying a new tub from Ben & Jerry’s, it’s going to take a lot of thought. But as his creamy old muse, you can be sure that I’ll be giving Rich all the encouragement that I can, whilst also acknowledging that he needs space to think before he can rediscover his mojo, before he can start to taste fun again.
I often refer to photography as my faith. To be honest this isn’t too far from the truth. I am probably deluding myself but I would like to believe that quantity still doesn’t beget quality in this new digital world. The volume of images might be off the scale in the face of the fine art tsunami, but there are still very few truly unique photographs which really pack a profound emotional punch, which genuinely move a viewer with their message – such aesthetic flavours of art remain as elusive and difficult to create as they have always been.
In my opinion, striving to discover your own unique photographic flavour should in itself be reason enough to keep on shooting.
Don’t photograph to compete or compare yourself with others.
Do it because it’s who you are.
Labels: Philosophy, Syd







