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Tuesday, June 12, 2007

The Google Game

Buck-naked nude nudes!

Naked nude female models

Why are two world class photographers playing the Google Ranking Game?

Are they addicted to the number of hits themselves, the power, the fame of having over 100,000 hits a week, the glory of being the world’s most visited nude blogs?

Guys, RELAX…..maximum hits are just for the masses….the quality of your Art is more important than the number of hits you get from tens of thousands of guys looking for cheap thrills.

Of course, it helps that your work quality is absolutely world class anyway, and that you are two of the best nude photographers in the world, but since the majority of people hitting your blogs are just frustrated pervs looking for non-paying ways of getting off, (pervs, we love ya, please don’t leave us!), why the fascination with being on page 1, 2 or even 10 of Google?

Doesn’t the Google hit obsession mean that you are as addicted to the hunger for glory as some power-obsessed glamour models looking to be the next Jordan? (For those outside the UK, Jordan is the UK’s number 1 glamour model, and a damn fine business-woman to boot. Google her! Jimmy D, you should shoot her!)

Shouldn’t the fact that you’re making world class Art mean much more to you? (Yes of course it does) Or can you actually have both? World class Art and be the world’s most visited nude blog? (And not attract the plebs that can’t appreciate Art if it spanked them on the bottom with a paddle)

Note I’m definitely not criticising, (in fact I’m jealous of your rankings and Google marketing technique) plus I’m searching for the reasons behind the nude rankings issue, the reasons why the photographer chooses to market his blog this way, what he’s looking for? Are all blogs just a marketing exercise? Is this what I'm doing unconsciously by writing this? BTW, an answer to the meaning of life as we know it would also be handy, while you’re answering all these questions.

On the other hand, if a photographer is earning an income from his work, then I can certainly understand the need to push up those Google ratings. Everyone’s gotta eat.

Talking of which, in preparation for our major day-job software release, Rich and I are spending several weeks revamping our main web site. As we are an internet software company, we depend on customers hitting our web site, and since most folks only look on page 1 of a Google search, it becomes critical that we are listed on page 1, for the UK anyway.

So I’ve been spending the week optimising the Google lingo….software terms which might be Googled by potential customers, and making sure the appropriate wording is located near the top of the front page.

Getting listed on the first page on a Google search is an art-form in itself. There are no current manuals to tell you how, the books and web articles written on it are hopelessly out of date, and beyond the obvious optimisation techniques, it seems largely a matter of trial and error. Of course, the quality and number of links to your web site/blog helps, so the better the links, the higher in the ratings you go. This is just as, if not more important, than putting keywords at the top of the page.

In addition, the latest Google spiders are "country sensitive" for some topics. This is a big problem for a small international internet software company like us, which means that there is no hope of getting our software listed on say, the US pages, unless we pay $5 a hit via Google Ads. And no I’m not kidding about the cost. Google Ads are a significant part of our overheads. This strategy was specifically designed and implemented by Google last year so as to boost their turnover, and of course, their share price too.

Google’s spider is a mysterious acromantula. No-one can fathom its algorithm, which changes every few months anyway, so just as you think you’ve got it sussed, Google changes the way it works, yet again, and you’re back to square one. Of course, Google has thousands of servers, but they appear to be governed by two main mothership Search servers. These both work in entirely different ways, and generate the hits and Google rankings differently. Every three weeks the two mothership Google servers switch, so whilst you may find yourself on page 1 for three weeks, and raking in loads of hits (and cash), by week 4 the servers have switched, and you are on page 5, have no income, and are starving to death.

To make matters worse, if you ever experience the unfortunate occurrence of being blacklisted by Google (surprisingly easy to do if the spider mistakenly thinks you are ghosting,or doing some other forbidden thing on Google’s secret list, which I might add, also changes on a regular basis), it takes at least 12 weeks (and sometimes up to 9 months) to get listed again. Pleas, emails, phone calls, begging simply don’t work. You just have to spend weeks guessing what you’ve done wrong, and pray that their spider forgives you some time soon before your house gets repossessed. We have been through this three times now, and it really sucks.

Google own your soul, and don’t you forget it.

And yes, yes, Gary, I do realise you were simply congratulating Don on his Google ranking. You’re not at all bothered about your Google rankings I’m sure.

And Don, I love ya, please forgive me….don’t forget to put those naked chicks/nekkid chix keywords at the START of the post, and BTW, if you ever want a new job optimising our Google rankings, you know where to find us……..



Roswell Ivory, in a pose which is vaguely spiderish (at least I thought it was!)

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